Little Muscoli
Little Muscoli is all about the joy of a great cup of coffee. We worked on developing their brand, creative and art direction with humor and the comfort of home. The brand’s image and packaging don’t just wrap around the coffee—they wrap around an attitude. For Little Muscoli, coffee is strong, traditional, and high-quality. The experience combines a well-brewed espresso with sharing jokes with friends, the tradition of a powerful shot of energy.
Services
Client
Year
Challenge
Standing out in the coffee world
Little Muscoli aimed to be more than just another spot for a quick espresso. They needed a brand image that reflects their love for coffee and their humorous take on Italian traditions, while also feeling as cozy and familiar as your neighborhood corner cafe.
Goal
Strong Coffee, Strong Brand
When coffee shops are everywhere, Little Muscoli needs to find its own path. Our mission: to position Little Muscoli as a welcoming, cozy place with something to say. We wanted to highlight tradition, warmth, and character, creating a coffee experience that breaks away from the ordinary—relaxed, ironic, and maybe a bit like the joker of the group.
Result
A brand that drinks strong coffee
Visual Identity: We designed a visual identity that is as energetic as a strong coffee and as unique as an inside joke. The logo is central, with colors and photography adding seriousness and strength.
Packaging That Speaks: With a straightforward yet strong design, every cup and coffee bag carries Little Muscoli’s essence—strong, direct, and traditional.
Comprehensive Brand Experience: We created a brand experience that goes beyond just coffee. From the artistic direction to the launch campaign, it communicates not taking oneself too seriously, the strength of tradition, and the enjoyment of good coffee, sharing a laugh, and enjoying a shot of energy.
At Little Muscoli, every sip is a burst of energy. A small espresso shot here is like a small but powerful muscle.
