Discover our design process, the transformation of ideas into real solutions.
For us, the design process is more than just a series of steps; it’s a blend of experiences from both our clients and our team, resulting in personalized solutions. However, we understand how important it is to meet deadlines and business goals. That’s why we’ve developed a flexible approach that adapts to each project, while always maintaining a clear and organized structure to ensure effective results.
Discovery
and Strategy
Design
Development
Launch
Post-Launch
Discovery and Strategy Phase
Discovery - Research
This is where it all begins.
The initial meetings allow us to listen and understand not only the project’s needs but also its history, values, and vision. These conversations are key to uncovering what the client truly wants, beyond the technical requirements. We also strive to understand the users and the context in which they operate, building a solid foundation with clear objectives.
Strategy
The strategy guides our decisions.
We review what we’ve learned and translate it into a clear strategy. We use various tools to define the path, the stories we will tell, and the concepts we will develop, always ensuring alignment with the client’s goals. Adaptability is crucial, as we know conditions can change, and feedback is vital throughout the process.
Discovery
and Strategy
Design
Development
Launch
Post-Launch
Design Phase
This is where creativity comes into play.
Translating those stories and concepts is our challenge as designers. We start with brainstorming sessions where every idea is explored. The diversity of perspectives and experiences helps us conceptualize solutions aligned with the strategy. Ideas are transformed into sketches and prototypes, allowing abstract concepts to take shape, facilitating communication and continuous feedback.
Iteration – We have an article discussing iteration in design if you want to understand this concept further.
Discovery
and Strategy
Design
Development
Launch
Post-Launch
Development Phase
Technique and technology.
Technique and technology are essential for developing effective solutions. We study and stay up-to-date with the latest trends in design and web development, incorporating innovations that improve the quality of our projects. Beyond following trends, we evaluate how these tools can best serve the client’s goals. This is where visions become reality, and functionality combines with aesthetics to create solutions.
Discovery
and Strategy
Design
Development
Launch
Post-Launch
Launch Phase
Final Review → Adjustments → Launch
As we approach the launch, the project enters the final phase of review and adjustments. We ensure that every element works perfectly, conducting usability, security, and performance tests for websites, and final reviews for branding projects. This process is not done in isolation. Client feedback is a crucial piece at this stage, and collaboration helps achieve the project’s objectives.
Finally, the moment of launch/delivery/presentation arrives, celebrating creativity, hard work, and collaboration.
Discovery
and Strategy
Design
Development
Launch
Post-Launch
Post-Launch
After the launch, the work continues. We follow up on the implemented solutions to understand their impact, evaluate our decisions, and improve future projects. Each project reflects our commitment and dedication, and we celebrate these achievements with our team and clients, strengthening relationships and establishing solid foundations for future collaborations.
We strive to create design solutions that go beyond. We don’t just meet the client’s goals; we immerse ourselves in their world, understand their story and users, and work to achieve the objectives in a way that impacts the brand. Each project is an opportunity to combine experiences and collaborate closely. Our goal is that the final result is not only a good design but an authentic reflection of the brand it represents.
