LIU – Chinese Kitchen
With its minimalist and clean style, LIU appeals to those who value quality and attention to detail. The menu features a selection of cocktails and wines, enhancing the experience for those who appreciate refined Asian cuisine.
Challenge
Turning culture into modern design
The challenge was to design a brand identity for a modern Asian gourmet restaurant that feels approachable yet sophisticated. The restaurant needed a look and feel that matched its minimalist style, high-quality cuisine, and curated cocktail and wine selection. Additionally, it was essential to honor the cultural significance of the restaurant’s name, “LIU,” while keeping the branding clean and contemporary to appeal to its target audience.
Goal
Make it meaningful and modern
The goal was to create a brand identity that stands out through simplicity and attention to detail. The design had to reflect the meaning behind “LIU,” associated with smoothness and good fortune, while also communicating the restaurant’s commitment to quality and refined dining experiences. The branding needed to resonate with customers who value modern aesthetics, cultural depth, and exceptional service.
Result
Simplicity that speaks volumes
The final brand identity delivers a seamless balance between cultural significance and modern design. Clean visuals, minimalist elements, and thoughtful details reflect the meaning of “LIU” as smooth and fortunate. The branding enhances the overall dining experience, creating a cohesive and memorable identity that positions LIU as a destination for gourmet Asian cuisine and curated cocktail experiences.
